"Adriana Lima on an Iphone? When Steve Jobs told us he would reinvent the phone what we didn't understand was that he would reinvent the way we archive, share, listen and see. Iphones are synchronized with my camera from the first moment of my shoot. Anyone from makeup artist to stylist to set designer can take out their iphone and see exactly what they need to. He put the shoot right in our pockets"
"Adriana Lima on every monitor. I recall a quote from Steve Jobs when he said that Apple is probably greater because of the products it decided not to make and not just the ones it did. The entire range of Apple products can fit on one table top. On my digital station at any given moment you can find an Apple monitor, macbook pro, ipad, iphone ..and all synchronized. The man was a genius in how he perceived what would inspire us"
"Adriana Lima on our iPads. When Steve Jobs announced the iPad I remembered all of us on set saying 'but if I have a mac book and I have an iphone why would I need that thing?'. He nailed it again. One tryout and it became the way we previewed images on set, shared concepts and edited our shots. Once again he knew what we wanted before we did"
